Arby’s Really Loves Games

Something really weird and really awesome has been happening on the Arby’s Twitter lately. It seems an incredibly talented marketer is in charge and they’re doing beautiful things. Using pieces of Arby’s boxes, Arby’s sauce packets and anything else they can find, they have been making pictures of pieces and props from games or stop motion animations from games and sharing them to the Twittersphere. They’ve done stuff with video games, board and card games, it’s really quite wonderful and unique. Continue reading →